Coca Cola Rio 2016 Olympic Games™
Visual Identity System Design
Creation and development of the Visual Identity System for the communication of the Coca-Cola brand at the Rio 2016 ™ Olympic Games, part of their global marketing campaign that rolled out in 50 countries - resulting as Coca-Cola being one of the most memorable sponsor of the event.
Collectible Packaging
Apparel
Identity reflected in Rio de Janeiro.
Guidelines Process
Team: Lilian Raco, Patricia Clarkson, Vivi Mayrink, Eduarda Paternot,
Carol Peixoto, Alessandra Guimarães, Fernanda Xavier
My Role: Senior Graphic Designer
Experimentation and unfolding of the visual identity, conception and
all graphic elements. Development of guidelines and rules,
and applications for packaging, OOH, clothing, outdoors, social media,
gifts, video script and supervision of deliveries by other partners.
| Project done for Cravo Ofício
December 2014 - August 2015 |